My favorite feature of Data Studio & Google analytics is the customization of dashboards based on business requirements.
About Google Analytics and Dashboard in Data studio
Data studio can integrate data from multiple sources so that you can create visualization for actionable insights. The tool makes reporting a breeze and visualization presents data in the form of charts, scorecards, graphs etc.
- Data studio can collect data from sources like Google Marketing Platform products such as Google Ads, Analytics, display, video 360, and Search Ads 360. Google consumer products such as Sheets, YouTube, and Search Console can be used as data sources.
- Databases such as Big Query, MySQL, and PostgreSQL, Flat files via CSV file upload, and Google Cloud Storage can be also used, with data from social media platforms such as Facebook, Reddit, and Twitter, to name a few.
- Data studios include links and clickable images to create product catalogs, video libraries, and other hyperlinked content. This offers a variety of styles and color themes that make your data stories.
Google Analytics is a web analytics platform that measures website traffic. This is platform resides inside the Google Marketing Platform brand.
Google Analytics Home tracks and creates:
- Users, Revenue, Conversion rate, Session
- Acquisitions of customers
- Traffic Channel- Direct, Paid Search, Affiliates, Display etc.
- Source Medium – Direct, google, referral, partners
- User visits
- Active users’ trends over time
- Top source devices
- Retention of users
- Measure business goals
- Performance of Ad campaigns
- Top selling products
How to make customized dashboards
Connection set up:
Data studio window:
Now we will discuss what kinds of Dashboard information Google Analytics offers.
You can customize fields, scorecards, graphs, and visualization styles based on business needs
Create your own
Click on the create your own report button or choose from one of the templates.
Jyoti Verma is an Analytics Professional and Google Data Studio expert. Connect with her on LinkedIn https://www.linkedin.com/in/jyoti-verma-92165734/